[rev_slider alias="case-studies"][/rev_slider] How to move your brick and mortar business online Just last year most local brick and mortar businesses stayed offline in an effort to focus on in-store sales, but with nationwide shutdowns and uncertainty around face to face transactions, more neighborhood businesses are moving online. Good news for anyone who already has a website and is doing business online; shopping on the internet is up over 76% in June! Not so good for stores that rely on foot traffic or in-store promotions to sell products. Customer confidence is up and we are seeing more and more people making the move to...

All websites need photos but some businesses don't necessarily have anything to photograph. If you are an attorney or a financial professional you know what I am talking about. Lighting in offices is notoriously terrible and some people just don't like to be photographed. It is in cases like these that designers find themselves using stock photo sites to tell the story. What is stock photography? Stock photography is any photos that a photographer has taken with the intent to sell or give away for use on other people's projects. Not all stock photos are free, so important to know where...

Alsoasked.com is great tool for understanding the relationships between questions and how they are asked. Their website takes your search term and visually shows you how the topic is grouped with the question being asked using "People Also Asked" data. It's a great tool for informing content you are writing as well as for finding new ways to cover difficult or common topics. The questions are grouped in trees that can be further broken down at the junction points giving you an almost endless supply of questions related to your topic. This is especially useful for copywriters, content planners, and...

What is the web design process? Your web designer will need to know a fair amount of information to get your site up and running, but the basic timeline of how if plays out will always remain just about the same. Step 1: Consultation Getting to know how the client wants the site to feel; colors, photos, logos, typefaces, and functionality should all be discussed. The most important topic should be what you want your website to accomplish. Are you collecting email contacts? Selling a product? Supplying information? This is also where the client will hand off pertinent information, articles, and all...

Answer The Public is an amazing data visualization tool that shows what questions, prepositions, and comparisons are tied to your search query. Plugin your keyword, brand name or other industry-specific text to see what the popular searches are. Example of the beautiful data visualization on Answer The Public. This is powerful for crafting specific content while answering questions that people are actively searching for. This type of valuable data is used as the basis for creating articles, blog, and social media posts that resonate with your fans and followers. Indispensable for keyword planners, content marketers and other SEO specialists. Of course nothing this good...

By sharing reviews, photos, and knowledge about the places around you, you can help inform millions of people. I recently achieved Level 6 as a Local Guide in Google Maps. With over 2,000 points representing over 300 reviews, image uploads and questions answered and edit through the Google reviews system.I am a huge advocate of utilizing Google's MyBusiness page for your business as it ties directly into Google Maps. By answering a few short questions about your business you are able to upload business images, interact with potential clients, and even post updates that will be seen when people search for...

Site Troubleshooting Bounce Rate metrics can be somewhat of a mystery to clients. What does it mean, and what is an acceptable percentage are all questions I get asked often. Simply put; the Bounce Rate is when someone visits your website then leaves immediately, after viewing one page. A high bounce rate is a sign that visitors are finding your website but leaving right away. This can be due to multiple on-page factors. So what can cause a user to abandon a website? Some of the causes include but are not limited to ...

Updated: I now have the first two three certificates of completion from Google Analytics Academy. An amazing online resource from Google. I learned a lot of new tricks. Some will help me help you understand who your visitors are, what they are doing and sometimes even why. A really fantastic set of courses. Here are links to my certs:Basic CertificateAdvanced CertificatePower User Anyone can get these certificates if they are willing to watch the videos and take the assessments. I finished these two in one afternoon. I highly recommend it for anyone in the web design or marketing fields. Feel free to contact...

Google has recently started marking websites that do not have an HTTPS address as "Not Secure". What is HTTPS,  and what does this mean to your existing websites? Because of scoundrels and con-men, Google is asking for HTTPS compliance.  HTTPS stands for HyperText Transfer Protocol Secure and is the secure version of HTTP (HyperText Transfer Protocol), the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTP stands for 'Secure'. All this means is that communications between your browser and the website you are viewing are...