Websites that work
Responsive, easy-to-use websites. A new start, a thoughtful redesign, or help with the site you already have.
INDEPENDENT DEVELOPER & SEO CONSULTANT
I’m Michael Winchester. I build thoughtful websites and help businesses get found. Just you and me, making your next move online a good one.

SELECTED WORK
From independent authors to industrial services, I help businesses put their best foot forward online.

Pallet rack and warehouse racking installation and sales.

Elevator and intercom LTE services that keep people connected.

A home on the web for an independent children’s book author.

Crane rental for movie productions and construction projects.

Emergency elevator communications and service.

Accounting, QuickBooks help, and remote CFO services.
A LITTLE ABOUT ME
I don’t outsource. When we work together, you work directly with me.
I’m a web developer and SEO consultant with over 25 years of experience helping businesses grow online. I bring personal attention and hands-on expertise to new websites, updates, and ongoing optimization.
Based in Southern California, I work with businesses in Long Beach, Los Angeles, Redondo Beach, and beyond. Away from the screen, my interests include records, field recording, electronics, and Meshtastic.
Explore Potar Design DevicesResponsive, easy-to-use websites. A new start, a thoughtful redesign, or help with the site you already have.
Search optimization through better content, site expansion, and brand promotion. Help the right people find you.
Website updates, ongoing optimization, and help with hosting and email. Someone you can come back to.
BUILT TO BE USEFUL
I also develop WordPress plugins. Practical tools born from the things I build, work on, and get curious about.
YOUR NEXT CHAPTER
New website? Better search visibility? A problem to untangle?
Tell me what you’re working on.