What is a backlink?
Simply put, a backlink is any link that points ” back” to your website from another site. They can point
Local Web Designer and SEO Consultant Michael Winchester
(562) 283-5688
Local Web Designer and SEO Consultant Michael Winchester
(562) 283-5688
SEO tips and tricks for showing up better search, using online SEO tools, and navigating search engine best practices.
Simply put, a backlink is any link that points ” back” to your website from another site. They can point
Search Engine Optimization (SEO) is a dynamic field that plays a crucial role in helping websites rank higher in search engine results. However, the landscape of SEO is constantly evolving, primarily due to frequent updates and algorithm changes from search engines, with Google being the most influential player. This article explores how SEO techniques and strategies can become outdated over time, and the importance of adapting to these changes to maintain a competitive edge in the digital realm. …
Continue readingSEO: Adapting to Google Updates and Changing Strategies
Using Google to search for your own business can be considered a bad practice due to a phenomenon known as
Continue readingWhy should I avoid searching for my own business in search engines?
Good website design and proper search engine optimization (SEO) play pivotal roles in driving traffic, enhancing user experience, and ultimately
5 easy steps to getting a website built and launched. updated: March 24, 2023 Launching a website requires careful planning
Top 5 WordPress problems, solved. 2022 …
What can a decentralized web offer? I believe Web 3.0 will take power out of the corporate hands and put
Continue readingWhat is Web 3.0 and how will it affect my website?
What are Core Web Vitals? Core Web Vitals (CWV) are a set of metrics used by Google to gauge user
Simply put, a keyword is the descriptive words and phrases people use to find information and content online. From paid
Continue readingWhat is a keyword, and why do I need to research them?
Internet shopping is up, way up! Just last year, most local brick-and-mortar businesses stayed offline to focus on in-store sales.
Continue readingHow to move your brick and mortar business online
All websites need photos, but some businesses don’t necessarily have anything to photograph. If you are an attorney or a
Continue readingWhat is stock photography and do I need a license?
Improving your website speed is a good way to give your website a little SEO boost. Google has indicated that
I think it can go without saying that Google is the number one search engine and has been for a
Continue readingAre users migrating from Google and what does that mean for my website SEO?
Hiring a qualified Search Engine Optimization Consultant does not have to be a complicated matter. While there certainly are a
Continue readingWhat questions should you ask before hiring an SEO Consultant?
Now that most of the population is social distancing and either working from home, furloughed, or laid off, it is
Knowing where and how users find your site is vital to attracting new users. Google Search Console gives you vital
Here are the first 10 steps in my on-page checklist for proper search engine optimization. I use this for all
Choosing colors for your website Choosing a color combination or color scheme for your website can seem daunting at first,
I think we can all agree that the most important aspect of your website is the information you are conveying;
Schema (truly Schema.org) is a semantic vocabulary of microdata and tags that can be added to your website to improve the way search engines interpret and represent your page in SERPs (search engine result pages). …