Orange County SEO & GEO Consulting Service

A Professional Process Built on Training and Experience

Here’s how I approach SEO and GEO:

  1. Certified and Informed
    I’ve completed Harvard’s CS50X computer science program, and have also completed over 20 hours of training through Google Skillshop and Coursera. That training, along with years of hands on experience, has equipped me skills and certifications in Google Analytics, Google Ads, Video Ads, Mobile Ads, and Shopping Ads.
    I stay current on industry topics by reading up search trends, platform updates, website security and Google algorithm changes so you don’t have to.
  2. Research-Driven Strategy
    I analyze your product niche, target keywords, and top-performing competitors. This allows me to understand what’s working in your industry and tailor your strategy accordingly.
  3. Audience-Focused Content Development
    Using all this data, I help shape content that resonates with your customers and meets the expectations of search engines, both traditional and generative.
  4. Design Expertise with an SEO Mindset
    With 20 years of experience in website design, I bring a deep understanding of UI/UX and the technical underpinnings of SEO. This means your site won’t just rank, it will also convert.
  5. Results-Oriented Optimization
    I’ve worked with businesses struggling to get found online and helped them climb the rankings through structured, consistent optimization. I take pride in helping underperforming websites become discoverable and effective.
What is SEOWhat is GEO

I specialize in helping businesses throughout Orange County and Southern California take the guesswork out of SEO. You’ll receive reports on your key performance indicators (KPIs), with clear insights from tools like Google Analytics and Search Console. Together, these tools allow us to better understand how customers are discovering your website, and more importantly, how we can reach more of them.

My approach combines analytics, performance tuning, and ensuring industry-standard best practices are utilized to drive qualified traffic to your site. Every adjustment is made with the goal of increasing visibility, engagement, and conversions.

SEO stands for Search Engine Optimization. It’s the practice of improving your website’s visibility in unpaid search results on platforms like Google, Bing, and DuckDuckGo. While the basics of SEO; such as keyword targeting and site structure; haven’t changed, the way search engines interpret and rank content has become increasingly sophisticated.

GEO stands for Generative Engine Optimization. This emerging discipline focuses on preparing your website content so it can be clearly understood, summarized, and served up by generative AI search tools, such as Google’s AI Overviews or Microsoft Copilot. As search evolves, users are increasingly presented with AI-generated summaries instead of traditional blue links. To stay competitive, your website must be structured in a way that these systems can interpret, trust, and quote.

I use best practices when designing for web, this includes crafting clean, well-labeled sections of information, providing factually sound answers to common questions, and using structured data wherever appropriate. These techniques support both traditional SEO and modern GEO strategies.

Let’s Reach More Local Customers,
for Less

Local SEO is one of the most cost-effective marketing strategies available to small businesses. Whether you’re targeting a specific neighborhood or looking to grow regionally, I can help you show up when and where it matters most. From building high-quality local landing pages to optimizing your Google Business Profile, I help you stand out in competitive markets.

My Core SEO Services Include:

  • Targeted Landing Pages and Local Micro-sites
  • SERP (Search Engine Results Page) Analysis
  • On-Page SEO Review and Technical Audits
  • Competitor Benchmarking and Strategy
  • Long-Tail Keyword Research and Implementation

My 10-Step On-Page SEO Framework

Every website I work on begins with this foundational checklist. While simple, these steps form the backbone of a high-performing SEO strategy; especially when paired with high-quality, informative content:

  1. Identify your primary keyword or search phrase
  2. Include that keyword in the page title
  3. Write a unique, keyword-rich meta description
  4. Use headings (H1, H2, etc.) that reflect your target keyword
  5. Mention your keyword within the first 100 words
  6. Internally link to relevant pages within your own site
  7. Link to external, credible sources for authority
  8. Give all images descriptive file names and alt text
  9. Compress and resize images to reduce page load times
  10. Ensure your business Name, Address, and Phone Number (NAP) are consistent across the site and the web

Note of Caution: If someone guarantees you a first-page ranking, be skeptical. SEO/GEO isn’t about tricks; it’s about quality. With thoughtful content and the right technical foundation, first-page results are absolutely possible. I don’t make empty promises; I follow the data, industry trends, and proven strategies to give your site the best chance at success.

web design with a positive attitude

I take SEARCH seriously!
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Targeted Landing Pages & Micro-sites
SERP Analysis
On-Page Analysis
Competitor Analysis
Long-Tailed Keyword Discovery

Ready to Work Together?

Let’s improve your visibility in both traditional and AI-powered search results. Whether you’re launching a new website or want to breathe new life into an existing one, I have the tools, training, and experience to help you grow online.

Contact Michael