[rev_slider alias="case-studies"][/rev_slider] How to move your brick and mortar business online Just last year most local brick and mortar businesses stayed offline in an effort to focus on in-store sales, but with nationwide shutdowns and uncertainty around face to face transactions, more neighborhood businesses are moving online. Good news for anyone who already has a website and is doing business online; shopping on the internet is up over 76% in June! Not so good for stores that rely on foot traffic or in-store promotions to sell products. Customer confidence is up and we are seeing more and more people making the move to...

All websites need photos but some businesses don't necessarily have anything to photograph. If you are an attorney or a financial professional you know what I am talking about. Lighting in offices is notoriously terrible and some people just don't like to be photographed. It is in cases like these that designers find themselves using stock photo sites to tell the story. What is stock photography? Stock photography is any photos that a photographer has taken with the intent to sell or give away for use on other people's projects. Not all stock photos are free, so important to know where...

Improving your website speed is a good way to give your website a little SEO boost. Google has indicated that site speed is one of many signals it uses in its algorithm to determine site rank. Furthermore, the slower a website is the fewer pages Google or Bing is going to index due to their allocated crawl budgets. Beyond how site speed is used by the search engines, studies show that visitors who experience even a 1-second delay in anticipated load times will often abandon the website altogether. This metric is especially true when it comes to clicks from advertisements...

I think it can go without saying that Google is the number one search engine and has been for a long time. Not only do they offer a ton of great free services like Gmail, but they also have Docs which is kinda like Word, Sheets which is kinda like Excel, and Photos that have storage and photo services. Just lots of great free tools. I mean, I typed the draft of this article up in Docs and will certainly post an excerpt and a link to it on my MyBusiness page; so it’s hard to disparage a brand that...

It’s no secret that one of the factors that Google uses to rank webpages is the strength of the links on a website. Both internal and external on-page links are important factors used to determine content quality. Internal links point to content on your website while external links point to related content (that reinforces your content) on another website. But by far the most important type of link is the backlink.   What is a backlink? A backlink is a link from another website to yours. SEO consultants refer to this as “link juice”. The higher quality that the content is that the...

Social Media while Social Distancing Now that most of the population is social distancing and either working from home, furloughed or laid off; it is a great time to dive into your social media accounts. Social media has always been known as a great way to catch up with old friends, work colleagues, and professors. People who you may have otherwise never had contact with again. Here are some "social media while social distancing" tips to help keep you stay connected with your friends and peers while quarantined. So you are asking yourself; What else can I do besides post on...

Why is using Search Console so important? Google Search Console gives you vital insight into how your website is performing in search on Google. You may say “but, I already have Google Analytics set-up”. Well, that is great but Search Console is different from Analytics. Google Analytics focuses on your user’s behavior while on your website and Search Console focuses on how your website is being found and performing in search.  Adding your website to Google Search Console First, you will want to sign in to your Google account. Navigate your web browser to Google Search ConsoleChoose to “Add a property.” Choose “Website” from the...

Here are the first 10 steps in my on-page SEO checklist for optimization. I use this for all my clients. While some of these steps in the On-Page SEO Checklist may seem trivial or unimportant on their own, the use of all of the steps in unison is where the real power lies. These are the basics, start here and expand. SEO is ever-evolving, and what worked yesterday may earn you manual action today. The goal is to stay within Google's guidelines for search and get your page ranking. 1. Identify your keywords and long-tailed keywords: Finding your keywords can be...

Choosing colors for your website Choosing a color combination or color scheme for your website can seem daunting at first, but with some pointers, a little imagination and a couple of online tools you can have your hex codes together in no time.  First things first, what is a hex code?  A color hex code is how the internet and a lot of software programs specify a color by using hexadecimal value codes. The color code itself is a hex triplet, which represents three separate values that specify the levels of each component color. The code starts with a pound sign (#, not...

I think we can all agree that the most important aspect of your website is the information you are conveying. Whether your goal is to sell products or to provide support for a product or service, its vital to be prepared before you start to build or hire a web designer. What does that entail and where to start? Know the goals of your website. Are selling a product, gathering email addresses?Decide on how many pages and what they are to be called, and titled using SEO best practices. Write a copy of all pages being sure to include your long-tailed keywords.Gather...