It’s no secret that one of the factors that Google uses to rank webpages is the strength of the links on a website. Both internal and external on-page links are important factors used to determine content quality. Internal links point to content on your website while external links point to related content (that reinforces your content) on another website. But by far the most important type of link is the backlink.   What is a backlink? A backlink is a link from another website to yours. SEO consultants refer to this as “link juice”. The higher quality that the content is that the...

Social Media while Social Distancing Now that most of the population is social distancing and either working from home, furloughed or laid off; it is a great time to dive into your social media accounts. Social media has always been known as a great way to catch up with old friends, work colleagues, and professors. People who you may have otherwise never had contact with again. Here are some "social media while social distancing" tips to help keep you stay connected with your friends and peers while quarantined. So you are asking yourself; What else can I do besides post on...

Why is using Search Console so important? Google Search Console gives you vital insight into how your website is performing in search on Google. You may say “but, I already have Google Analytics set-up”. Well, that is great but Search Console is different from Analytics. Google Analytics focuses on your user’s behavior while on your website and Search Console focuses on how your website is being found and performing in search.  Adding your website to Google Search Console First, you will want to sign in to your Google account. Navigate your web browser to Google Search ConsoleChoose to “Add a property.” Choose “Website” from the...

Here are the first 10 steps in my on-page SEO checklist for optimization. I use this for all my clients. While some of these steps in the On-Page SEO Checklist may seem trivial or unimportant on their own, the use of all of the steps in unison is where the real power lies. These are the basics, start here and expand. SEO is ever-evolving, and what worked yesterday may earn you manual action today. The goal is to stay within Google's guidelines for search and get your page ranking. 1. Identify your keywords and long-tailed keywords: Finding your keywords can be...

Choosing colors for your website Choosing a color combination or color scheme for your website can seem daunting at first, but with some pointers, a little imagination and a couple of online tools you can have your hex codes together in no time.  First things first, what is a hex code?  A color hex code is how the internet and a lot of software programs specify a color by using hexadecimal value codes. The color code itself is a hex triplet, which represents three separate values that specify the levels of each component color. The code starts with a pound sign (#, not...

I think we can all agree that the most important aspect of your website is the information you are conveying. Whether your goal is to sell products or to provide support for a product or service, its vital to be prepared before you start to build or hire a web designer. What does that entail and where to start? Know the goals of your website. Are selling a product, gathering email addresses?Decide on how many pages and what they are to be called, and titled using SEO best practices. Write a copy of all pages being sure to include your long-tailed keywords.Gather...

Your web designer will need to know a fair amount of information to get your site up and running, but the basic timeline of how if plays out will always remain just about the same. Step 1: Consultation Getting to know how the client wants the site to feel; colors, photos, logos, typefaces, and functionality should all be discussed. The most important topic should be what you want your website to accomplish. Are you collecting email contacts? Selling a product? Supplying information? This is also where the client will hand off pertinent information, articles, and all the other general content. Step...

On or about the 24th of September Google started to roll out a major core algorithm update that has disrupted website rankings for both large and small websites. What happened and what can be done? First of all, you need to know that your rank can be restored by following the fixes that will be listed in your Search Console. If you are not yet using Search Console, now is the time to sign up (it's free). If you invested in any Black Hat SEO practices like buying backlinks or 301 redirect spam then you were likely hit. Sites who had lots...

Answer The Public is an amazing data visualization tool that shows what questions, prepositions, and comparisons are tied to your search query. Plugin your keyword, brand name or other industry-specific text to see what the popular searches are. Example of the beautiful data visualization on Answer The Public. This is powerful for crafting specific content while answering questions that people are actively searching for. This type of valuable data is used as the basis for creating articles, blog, and social media posts that resonate with your fans and followers. Indispensable for keyword planners, content marketers and other SEO specialists. Of course nothing this good...

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