It’s no secret that one of the factors that Google uses to rank webpages is the strength of the links on a website. Both internal and external on-page links are important factors used to determine content quality. Internal links point to content on your website while external links point to related content (that reinforces your content) on another website. But by far the most important type of link is the backlink.   What is a backlink? A backlink is a link from another website to yours. SEO consultants refer to this as “link juice”. The higher quality that the content is that the...

Social Media while Social Distancing Now that most of the population is social distancing and either working from home, furloughed or laid off; it is a great time to dive into your social media accounts. Social media has always been known as a great way to catch up with old friends, work colleagues, and professors. People who you may have otherwise never had contact with again. Here are some "social media while social distancing" tips to help keep you stay connected with your friends and peers while quarantined. So you are asking yourself; What else can I do besides post on...

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