Using AI to to build better content

Language Learning Models, often referred to as AI, can play a pivotal role in enhancing content creation.

By leveraging these models, I elevate existing material, delve deeper into basic concepts, and generate relevant keywords tied to a specific topic. These versatile tools empower me to refine my work, create faster, and optimize communication.

Creating web pages that rank well in search engines involves more than just technical optimization. High-quality content plays a crucial role in achieving top positions. When crafting web pages I focus on providing helpful and valuable information to your users. Thinking about their needs, questions, and pain points is critical. I address these effectively through your content. Whether it’s a blog post, product page, or service description, I ensure that it solves problems, answers queries, and adds genuine value to your site. By doing so, I not only improve your chances of ranking higher but also create a positive user experience that keeps your visitors engaged and coming back for more.

How I use LLMs to help you rank better

Getting to know your business and industry, fast.

Most web clients are not content writers, so re-writing the copy that has been submitted for a website has always been a task that requires time and research. Historically, researching your business, its competitors, and the industry at large was a time-consuming process. Now, with the aid of straightforward prompts to a LLM and a bit of reading, insight comes much faster.

Re-writing copy

As mentioned in the previous paragraph, re-writing the copy/text submitted by clients is often required. Using an LLM makes it possible for me to streamline the process of writing. LLMs provide valuable insight and content suggestions that improve the quality and effectiveness of the written content.

Generating post, headline, and content ideas

I streamline the process of generating post ideas, headlines, and content concepts, allowing me to consistently produce high-quality, engaging content that resonates with your audience. Here’s how.

  • Keyword Prompting: Provide the LLM with a relevant product or topic related to your niche or industry. For example, “What are some high ranking keywords for wind-socks in Los Angeles”. The model can then generate a list of potential keyword ideas based on these prompts.
  • Title and Headline Generation: Inputting a topic or theme into the LLM can yield a range of catchy headlines and titles. I like to experiment with different variations to see which ones are the most engaging and click-worthy. Additionally, I am able to specify criteria such as length or tone to tailor the generated headlines to your needs.
  • Content Expansion: When a client suggests a basic idea or outline for a post, I like to use an LLM to expand upon it and generate additional content ideas. This can include subtopics, supporting points, anecdotes, statistics, or quotes that enrich the main idea and provide depth to the content.
  • Content Repurposing: Often clients will have existing web pages and content that can be repurposed or expanded upon. By inputting excerpts or key points into the LLM to generate new ideas for related posts or content pieces I can breathe new life into older copy. This can help you maximize the value of your existing content assets.
  • Collaborative Brainstorming: LLMs can facilitate collaborative brainstorming sessions by generating a variety of post ideas that can be further refined and expanded upon. This can be particularly useful for generating a diverse range of perspectives and creative approaches.

Using LLMs for Analysis

  • Trend Analysis: Certain LLMs can analyze current trends and topics by processing large volumes of online content. By inputting general topics or recent events into the model, I can generate content ideas that are timely and relevant to your audience’s interests.
  • Audience Persona Analysis: By providing information about your target audience, such as demographics, interests, and pain points, I can use the LLM to generate content ideas that resonate with them. The model can suggest topics and angles that are likely to appeal to your specific audience segments.

Was AI used for this article?

Absolutely, I used the above processes to construct this article based on the services I provide. Using a series of prompts and utilizing multiple LLMs, I then proofed and re-wrote the content to better suit my needs.

Contact Me to learn more about the services I offer

Author: Michael Winchester

I come from a background in design for the music industry; websites, micro-sites, and apparel. With that experience, I bring a fresh approach to corporate and construction-related web projects looking to stand apart from the competition. When my goal is to help clients better understand different aspects of SEO, I write short, easy-to-digest articles on search engine and website performance-related topics.In my free time, I enjoy field recording, sound design, and building unusual musical instruments.Michael Winchester is a website developer and search engine consultant in Southern California. Michael Winchester Design | (562)283-5688