What is a backlink?
Simply put, a backlink is any link that points ” back” to your website from another site. They can point to your homepage or a page within your website structure,
Coming from a background in design for the music industry; everything ranging from websites and micro-sites to custom print and apparel designs, I bring a creative edge to corporate, construction-focused, and other web projects that need to stand out. I strive to apply that same clarity and originality when writing about SEO/GEO and website performance; aiming to make complex topics more approachable, concise, and easy-to-understand.
Outside of work, I spend my time field recording, playing with sound, and building experimental musical instruments.
Michael Winchester is a website developer and search engine consultant in Southern California.
Michael Winchester Design | (562)283-5688
Author: Michael Winchester
SEO: Adapting to Google Updates and Changing Strategies
Search Engine Optimization (SEO) is a dynamic field that plays a crucial role in helping websites rank higher in search engine results. However, the landscape of SEO is constantly evolving, primarily due to frequent updates and algorithm changes from search engines, with Google being the most influential player. This article explores how SEO techniques and strategies can become outdated over time, and the importance of adapting to these changes to maintain a competitive edge in the digital realm. …
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