Social media has been something I was passionate about since my first account. From the days of running Friendster and MySpace pages for bands to managing paid advertisements and brand accounts on Facebook and Instagram. Social Media can seem like an obstacle for small businesses, it does not have to be. With the right team supporting your endeavors you'll find it drives engagement with your website and has a great ROI (return on investment). Creating awareness and helping drive engagement is what it's all about, so stand out.. be different.. and stay targeted! If you have more questions or would like to talk...

Improving your website speed is a good way to give your website a little SEO boost. Google has indicated that site speed is one of many signals it uses in its algorithm to determine site rank. Furthermore, the slower a website is the less pages Google or Bing is going to index due to their allocated crawl budgets. Beyond how site speed is used by the search engines studies show that visitors who experience even a 1-second delay in anticipated load times will often abandon the website altogether. This metric is especially true when it comes to clicks from advertisements...

Now certified for Video Ads, Shopping Ads and I also earned the general award for Web Designer basics at Google Ads Academy. While I do have a good bit of experience with Google's shopping platform I had never had a call for Video Ads. I will certainly be preaching the benefits to my clients. I am really looking forward to diving into Google's Web Designer application. It is a full-on HTML5 platform for websites, animations, ads and everything else under the Google sun. No programming experience needed. After running through the courses and taking the assessment, I know I...

Updated: I now have the first two three certificates of completion from Google Analytics Academy. An amazing online resource from Google. I learned a lot of new tricks. Some will help me help you understand who your visitors are, what they are doing and sometimes even why. A really fantastic set of courses. Here are links to my certs:Basic CertificateAdvanced CertificatePower User Anyone can get these certificates if they are willing to watch the videos and take the assessments. I finished these two in one afternoon. I highly recommend it for anyone in the web design or marketing fields. Feel free to contact...

Just a quick tip on titling images for better SEO. It is good practice to use a short image description rather than the standard default image title (as given by a camera or smart device); this makes Google, Bing, and Yahoo's web crawlers better understand your image as it relates to your website. So if your image description is titled standard-blue-tshirt.jpg and you sell T-shirts on your website, you will rank better. Example:Rather than this:  IMG_2456.jpgTitle your images like this: short-image-description.jpg The same goes for movie and audio file names. Helping the search engine better understand your webpage is the best way to...

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