Alsoasked.com is great tool for understanding the relationships between questions and how they are asked. Their website takes your search term and visually shows you how the topic is grouped with the question being asked using "People Also Asked" data. It's a great tool for informing content you are writing as well as for finding new ways to cover difficult or common topics. The questions are grouped in trees that can be further broken down at the junction points giving you an almost endless supply of questions related to your topic. This is especially useful for copywriters, content planners, and...

It’s no secret that one of the factors that Google uses to rank webpages is the strength of the links on a website. Both internal and external on-page links are important factors used to determine content quality. Internal links point to content on your website while external links point to related content (that reinforces your content) on another website. But by far the most important type of link is the backlink.   What is a backlink? A backlink is a link from another website to yours. SEO consultants refer to this as “link juice”. The higher quality that the content is that the...

Social Media while Social Distancing Now that most of the population is social distancing and either working from home, furloughed or laid off; it is a great time to dive into your social media accounts. Social media has always been known as a great way to catch up with old friends, work colleagues, and professors. People who you may have otherwise never had contact with again. Here are some "social media while social distancing" tips to help keep you stay connected with your friends and peers while quarantined. So you are asking yourself; What else can I do besides post on...

On or about the 24th of September Google started to roll out a major core algorithm update that has disrupted website rankings for both large and small websites. What happened and what can be done? First of all, you need to know that your rank can be restored by following the fixes that will be listed in your Search Console. If you are not yet using Search Console, now is the time to sign up (it's free). If you invested in any Black Hat SEO practices like buying backlinks or 301 redirect spam then you were likely hit. Sites who had lots...

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