Why is using Search Console so important? Google Search Console gives you vital insight into how your website is performing in search on Google. You may say “but, I already have Google Analytics set-up”. Well, that is great but Search Console is different from Analytics. Google Analytics focuses on your user’s behavior while on your website and Search Console focuses on how your website is being found and performing in search.  Adding your website to Google Search Console First, you will want to sign in to your Google account. Navigate your web browser to Google Search ConsoleChoose to “Add a property.” Choose “Website” from the...

Here are the first 10 steps in my on-page SEO checklist for optimization. I use this for all my clients. While some of these steps in the On-Page SEO Checklist may seem trivial or unimportant on their own, the use of all of the steps in unison is where the real power lies. These are the basics, start here and expand. SEO is ever-evolving, and what worked yesterday may earn you manual action today. The goal is to stay within Google's guidelines for search and get your page ranking. 1. Identify your keywords and long-tailed keywords: Finding your keywords can be...

On or about the 24th of September Google started to roll out a major core algorithm update that has disrupted website rankings for both large and small websites. What happened and what can be done? First of all, you need to know that your rank can be restored by following the fixes that will be listed in your Search Console. If you are not yet using Search Console, now is the time to sign up (it's free). If you invested in any Black Hat SEO practices like buying backlinks or 301 redirect spam then you were likely hit. Sites who had lots...

Answer The Public is an amazing data visualization tool that shows what questions, prepositions, and comparisons are tied to your search query. Plugin your keyword, brand name or other industry-specific text to see what the popular searches are. Example of the beautiful data visualization on Answer The Public. This is powerful for crafting specific content while answering questions that people are actively searching for. This type of valuable data is used as the basis for creating articles, blog, and social media posts that resonate with your fans and followers. Indispensable for keyword planners, content marketers and other SEO specialists. Of course nothing this good...

Improving your website speed is a good way to give your website a little SEO boost. Google has indicated that site speed is one of many signals it uses in its algorithm to determine site rank. Furthermore, the slower a website is the less pages Google or Bing is going to index due to their allocated crawl budgets. Beyond how site speed is used by the search engines studies show that visitors who experience even a 1-second delay in anticipated load times will often abandon the website altogether. This metric is especially true when it comes to clicks from advertisements...

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