Bounce Rate metrics can be somewhat of a mystery to clients. What does it mean, and what is an acceptable percentage are both questions I get asked often.
Simply put, the Bounce Rate is when someone visits your website then leaves immediately after viewing one page and not interacting. A high bounce rate is a sign that visitors are finding your website but leaving right away. This can be due to multiple on-page factors.
What can cause a user to abandon a website?
Some of the causes include but are not limited to …
- slow loading
- not mobile-friendly
- poor navigation
- outdated design
- large image sliders
- excessive video or multimedia
What is a good bounce rate metric?
An acceptable percentage is usually between 25% and 40%. I recently helped clients lower their high bounce rate of 75-80% to between 10-20% with a pretty simple adjustment to his homepage. He had a full-page drone video that, while excellent in quality, was not engaging his visitors. They were looking for information on his services, not an HD drone video. So I made this video a clickable option with some related copy. Giving visitors the option to watch the video or not is what helped retain visitors. The bounce rate has now gone way down, and as a result, page views are way up.
Contact me today to see what I can do to help you retain visitors, get your phone ringing, and sales numbers climbing.
With a background in design for the music industry, I bring a fresh approach to corporate and construction-related web projects.
I also write short, easy-to-digest articles on search engine and website performance-related topics.
My goal is to help clients better understand what SEOs do for them.
Michael Winchester is a website developer and search engine consultant in Southern California.
Michael Winchester Design | (562)283-5688