Bounce Rate metrics can be somewhat of a mystery to clients. What does it mean, and what is an acceptable percentage are all questions I get asked often.
Simply put; the Bounce Rate is when someone visits your website then leaves immediately, after viewing one page. A high bounce rate is a sign that visitors are finding your website but leaving right away. This can be due to multiple on-page factors.
So what can cause a user to abandon a website? Some of the causes include but are not limited to …
- slow loading
- not mobile-friendly
- poor navigation
- outdated design
- large image sliders
- excessive video or multimedia
An acceptable percentage is usually between 25% and 40%. I recently helped a client lower their high bounce rate of 75-80% to between 10-20% with a pretty simple adjustment to his homepage. He had a full-page drone video that while excellent in quality was not engaging his visitors, they were looking for information on his services not an HD drone video. I simply made this video a clickable option with some related copy. Giving visitors the option to watch the video or not is what helped retain visitors. Bounce Rate has now gone way down and as a result page views are way up.
Contact me today to see what I can do to help you retain visitors, get your phone ringing and sales climbing.
I write short easy to digest articles on SEO and website performance. My goal is to help clients better understand what it is SEOs do.
Michael Winchester is a website designer and search engine ranking specialist in Southern California.
Michael Winchester Design | (562)283-5688