5 way to improve site speed

Improving your website speed is a good way to give your website a little SEO boost. Google has indicated that site speed is one of many signals it uses in its algorithm to determine site rank. Furthermore, the slower a website is the less pages Google or Bing is going to index due to their allocated crawl budgets.

Beyond how site speed is used by the search engines studies show that visitors who experience even a 1-second delay in anticipated load times will often abandon the website altogether. This metric is especially true when it comes to clicks from advertisements and links from email.

  1. Enable compression. Lots of plugins are available to take it to the next level, I like Hummingbird.
  2. Minify CSS, JavaScript, and HTML where possible.
  3. Reduce redirects, these can slow you down significantly.
  4. Use a CDN (content distribution network).
  5. Optimize your images.

Test your website’s speed for FREE at Pingdom.

Contact Michael

Michael Winchester

Website design since 2000, SEO since 2014! I am certified in Google Ads, Video Ads, Analytics, and Mobile Fundamentals. Aside from building websites, I enjoy soldering projects like building guitar pedals and noise toys. I also enjoy hanging out with my wife, her son and our dogs.

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